portfolio | BMW Touring Festival Project
Client: BMW Touring Festival Project
The Brief: Design the book and website promoting travel in the BMW 3- and 5-Series Touring via some of Europe's most extraordinary festivals.
The Solution: The client wanted soft branding throughout the media, with the festivals as the main focus. 3SOX therefore employed subtle design and restrained product placement in order to integrate the car into the broad, enriching experience of travel.
